Are You Guilty Of Pitch Slapping?

Huh? What is pitch slapping? Even if you don't know it by name, we've all experienced it.

Pitch slapping is when a business starts pitching its services before learning anything about you. Or sending you a DM with barely even a hello after connecting. And then, when you don't buy or respond, they move on never to be heard from again (thank goodness!).

To me, sales is a lot like dating, and I'm pretty sure you wouldn't go up to someone at a party and immediately ask them to marry you. Instead, you'd get to know them, ask about their interests, and, most importantly, see if there's a real connection.

The same strategies apply to selling your services and growing your business. Pitch slapping is the business equivalent of proposing marriage on the first date, and it's about as appealing as the endless texts from Netflix saying your account has been suspended. It's a surefire way to alienate potential customers and sabotage your long-term business prospects.

Why Pitch Slapping is Bad for Your Business

Your business is more than the services you sell. It's your brand and reputation, so everything you do is a direct reflection of you. That includes how you engage with your ideal customer and, ultimately, how you hope to help them. You value your customers, so how you sell to them should be done respectfully.

1. It's a Turn-Off

When you pitch slap, it comes across as if you're more interested in making a sale than in genuinely connecting with potential clients. This aggressive approach can quickly alienate people, causing them to disengage and walk away from what could have been a valuable business relationship. Instead, building authentic connections and engaging in meaningful conversations is a more effective way to win people over and build lasting relationships.

The truth is, people are looking for more than just a transaction; they seek authenticity, value, and meaningful engagement. By building authentic connections and engaging in conversations that address their needs and concerns, you win their trust and set the stage for lasting, mutually beneficial relationships.

2. No Trust, No Sale

Relationships with customers take time. First, they have to know you. Then they need to like. And next, they have to trust you if they're ever going to buy from you. Pitch slapping is a quick way to destroy that trust. When you hit someone with an unsolicited pitch, it screams, "I'm desperate!" and "I don't care about you!" Nobody wants to do business with someone like that, even if we need what they sell. Trust takes time to build, just like any meaningful relationship. So never make the first conversation about the sale. Or even the second unless your client signals they're ready.

3. It's as Subtle as a Bullhorn

Pitch slapping is about as subtle as a bullhorn in a library. It's an abrupt and intrusive approach that can disrupt the natural flow of a conversation. But when you take a more subtle approach, it creates an environment where genuine connections can thrive. Always approach every client interaction with authenticity and a genuine desire to help. A more tactful approach is the key to building trust and fostering lasting relationships.

4. Building Relationships, Not Just Making Sales

In business, relationships matter. Remember, it's not just about making a quick sale; it's about building lasting connections. Genuine business relationships start with learning about potential customers, understanding their needs, and showing a sincere interest in solving their problems with your product or service.

When you truly care about the person you're talking to, it shines through. People can tell when you're passionate about what you're offering, making them more receptive to your message. So, focus on building those connections rather than bulldozing your way to a sale.

5. Transparency Wins the Game

Transparency is key in today's world. Consumers are savvier and have access to more information than ever, and they can smell insincerity from a mile away. If you're only in it for a quick sale, it shows.

On the other hand, if you're honest and transparent about what you're offering and how it can genuinely help someone, you'll build trust and credibility. People appreciate when you're upfront about what you can deliver and how it benefits them.

The Art of Genuine Business Relationships

So, how can you avoid pitch slapping and master the art of genuine business relationships? Here are some tips to get you started:

1. Listen More, Talk Less: The best way to understand your potential customers is to listen to them. Ask questions, show genuine interest, and let them do the talking. This will give you valuable insights into their needs and desires; when the time comes to pitch, it will be much more targeted and effective.

2. Offer Value First: Instead of launching into a sales pitch, offer something of value to your potential customers. It could be a helpful tip, a free resource, or just a friendly conversation. This establishes your credibility and shows you're here to help, not just sell.

3. Build Trust Over Time: Trust takes time, so be patient, be consistent, and be reliable. Show that you're there for the long haul, not just for a quick sale.

4. Be Authentic: Authenticity is the secret to building genuine business relationships. Be yourself, be honest, and let your passion for your product or service shine through. When people see your authenticity, they're more likely to trust and connect with you.

5. Know When to Pitch: There's a time and place for everything, including your sales pitch. Instead of hitting someone unexpectedly, wait for the right moment. Your pitch will be more effective when you've built rapport and understand their needs. Take the time to get to know who you're talking to and what their problems are. This way, you can better position your service as the solution.

 Remember, long-term business relationships are built on trust, authenticity, and genuine interest in helping your potential customers. It's not about making a quick sale; it's about creating lasting connections that benefit everyone. So, put away that bullhorn, toss the unsolicited pitch out the window, and embrace the art of building real, meaningful business relationships. Your customers will be glad you did.